KENTUCKY TRACKS
A Market Data Platform by Kentucky Realtors®
Resources
SmartMLS BETA
Data Tools
Quickly and easily understand the key market insights surrounding your transaction in real time.
Training Document
Help buyers calculate their budget and visualize buying options across the larger market.
Present/export market data infographics from board to zip code level.
PDF Reports
Q1 2025 Quarterly Report
Overview and analysis of key Q1 indicators with board comparisons..
2024 Year-End Market Overview
Overview of key market indicators at the state level with comparisons by board.
FAQ
What is Kentucky Tracks?
Kentucky Tracks is a real estate data platform offered by Kentucky Realtors. The system offers members real-time market information from all 18 Kentucky boards in one easy-to-use reporting system.
Why might I use this platform?
The platform allows you to quickly gather and report on key data for your local real estate market and explore larger trends across the Kentucky region. The tools make it easy to grab the data you need to support your transaction and communicate it in a simple, visual way for your client.
How might I use Kentucky Tracks?
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Content for listing presentations
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Data for negotiating
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Setting expectations with clients
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Validating a gut feeling with supporting data
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Infographics for marketing material
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General market knowledge
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Printed reports for open houses
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Snapshots for social media posts
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Snapshots to reconnect with prospects
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Market Reports
The Data
Where does the data come from?
All data is streamed directly into the platform from your local MLS/real estate board.
How often is the data updated?
Typically, new listings, sales, or pending transactions are updated daily into the system. However, on occasion it may take up to 2 weeks for some data to trickle in so any reporting for total activity for the previous month would be most complete after the 15th of the month.
What if data totals do not match those I see from other sources?
In many cases, differences in total counts at the board level can be attributed to variations in the specific property types included in the count. The system, generally speaking, will include homes with only single family, condo, and townhouse subtypes. However, in some boards, there are variety of other subtypes(i.e. "Patio Home" or "Duplex") that may or may not be included. These situations will show a slight discrepancy in final counts but will not significantly influence larger market trends.
On certain dashboards, the system also filters the incoming data to remove outliers (i.e. a sale showing closed at 80% over asking price). Although some data will be eliminated from the system, these filters help to create more coherent infographics and better insights into trends within the greater market.
Why are some field titles different?
In order to standardize field names across KY's 18 boards, the system has adjusted some titles to a common name, which may differ from the name you may be used to in your local MLS platform. A glossary of definitions has been provided here below for your reference.
What if certain metrics are missing in my market?
In some board feeds, certain metrics (usually New Listings or Days on Market) may not be provided and will show "No Data" or as a blank graph in the portal. Any questions to obtain this data can be directed to your local board contacts.
What if I have a question about a specific calculation or piece of data?
Any specific questions can be directed through your normal association support channels.
Using the Portal
Can I use the data in my own marketing or reports?
Yes.
How can I export the data?
A "download" button is available on all dashboards and reports to allow you export to PDF. Some reports may take up to 15 seconds depending on size.
A simple screen grab is easiest if you would like to clip particular element from the dashboard. This can done on Mac (Command + Shift+4) or PC (Windows + Shift +S).
Can the portal be used on a mobile device?
The dashboards are not currently optimized to run searches on mobile.
However, both market reports and dashboards are sized for a perfect fit to be read and viewed on your device.
Simply drag/paste the content into email or your messaging app to send by text.
Can I resize the portal for easier viewing on my screen?
Yes, By adjusting the zoom settings on your browser you may enlarge or shrink the sizing of the portal for better presentation.
Does the platform work on all browsers?
All dashboards and reports should function as intended on all of the most popular, newer browsers. Chrome, Safari, etc. If there is an instance where something appears to be not fitting/functioning correctly check to make sure you have the latest update completed. When Chrome or Safari is also available, it is recommended to use those as your primary browser when accessing the system.
What if the portal seems to be loading slowly?
As some queries are running large amounts of data, we have noticed that minimizing the number of windows you have open or simply restarting your browser can speed up certain dashboards significantly.
Glossary
Median Sale Price- The median value for all Closed Price amounts in a given month.
Days on Market- The number of days a listing is on the market, as defined by MLS's business rules. Generally, calculated from list date to pending date. Median value is used exclusively for this metric.
Total Building Size- The total finished square footage of the structure (per RESO data dictionary).
Average % Closed Over Asking Price- This value is calculated for each sale as (Closed Price-List Price)/List Price. An average of all values in a given month is provided to measure the strength of buyer demand in the market.
Months of Supply- This value is calculated as Current # of Active Listings/# of Sales in the previous full month.
# of New Listings- A count of all properties with a Listing Date notated in a given month (regardless of current status)
# of New Pendings- A count of all properties with a Purchase Contract Date (sometimes called Pending Date or Contract Date) notated in a given month (regardless of current status)
Calculate Appreciation
WHY: The question of a homeowner's appreciation since the purchase of their property is almost always of interest when considering selling. This tool allows you quickly pull data back to the year of their purchase and deliver accurate, thoughtful data on how prices have changed for their specific size, bed count, and area.
WHERE TO FIND: MarketReports> YEARLY: Sales & Pricing
WHAT WE KNOW: In this example, we can see that the median sale for homes in this mid-sized 2000-2700 sqft range have increased by $225,000 in this area. This stat provides a good ballpark for 12-year changes in the market for a property of average quality with no major improvements in that time period.
Research Inventory
WHY: Understanding the key talking points about inventory across your market can help you to better guide prospective clients and showcase your insights beyond simply what they can see on the portals.
WHERE TO FIND: MarketReports> Inventory
WHAT WE KNOW: In this example, we can take away several useful talking points about this market. (1) Asking prices are now at an all-time high ($206/sqft) signaling strong seller confidence. (2) Homes in the lower $200K-$399K are driving that momentum with exploding sale activity and relative shortage of homes on the market now.
Communicate Market Pricing
WHY: In addition to your CMA, a brief discussion of any recent changes in local home values will help set expectations in the current market and build confidence in your understanding of their market as a whole.
WHERE TO FIND: MarketReports> Market Activity & Pricing
WHAT WE KNOW: In the example below, we can see that overall home prices increased 5-6% last month vs. the previous year in this county. However, as our client will be marketing a 4-bedroom property, we may also note that prices in similar larger properties like their have seen almost 10% price gains and could, potentially, be marketed more aggressively.
Understand Buyer Demand
WHY: Looking at the strength of buyer demand now can help potential sellers understand the current market they will be entering and inform your overall strategy in approaching the listing.
WHERE TO FIND: MarketReports> Buyer Demand
WHAT WE KNOW: In this part of the market below, we can see how June has historically brought the highest offers vs. asking price (2% higher than winter). Seeing that this market typically sees a drop-off in buyer competition starting in September may suggest an urgency to list now. At $260,000, we may also mention that this price point happens to attract the most competition with offers occurring much faster at 6 days on average.
